Design Insights.
Articles, case studies, and strategies on crafting digital experiences that convert.
Logo or Brand Identity: What Does Your Business Need?
People often use "logo" and "brand" as if they mean the same thing. They do not, and the difference affects what you should spend money on...
A Local SEO Checklist for Small Businesses
When someone searches for "dentist near me" or "web designer in Pune", Google shows a map and a short list of local businesses before it...
What Decides the Cost of a Website? A Plain Guide
"How much does a website cost?" is the first question most business owners ask, and the honest answer is "it depends". That answer is only...
The Psychology of Micro-Interactions
How tiny, almost imperceptible animations and feedback loops drastically increase user retention and perceived product value.
Generative Engine Optimization (GEO)
Traditional SEO is dead. Here is how you optimize your website for AI agents like ChatGPT and Perplexity.
What we write about
The ClayDesign blog collects practical notes from our web design, development, branding and SEO work. We write about the details that change how a site performs: interface and interaction design, page speed, search visibility, and how a clear brand makes every other channel work harder.
We also cover generative engine optimisation, the newer discipline of making your business easy for AI assistants to find, understand and cite. Each article is written for founders and small teams who want to make better decisions about their website, not for other agencies.
If an article raises a question about your own site, our services pages explain how we work on web design, web development, SEO and branding, and you can book a free discovery call to talk it through.